A logo refresh for a hyper-local networking website.
Neighborbee helps people in the same neighborhood stay on top of the buzz in their communities. They wanted to add more personality and approachability to their current brand and bee mascot. I re-worked the bee to achieve that goal while adding some motion and depth to the form. The challenge was not straying too far from the original, established brand.
They also wanted shirts. Lots and lots of shirts.